Trust: It’s the Bottom Line of Life

Emmanuel Sumithran Gnanamanickam, a community leader and manager of an NGO in South India, is an inspiring young man. He and his small group of people have dedicated their lives to provide basic health care, education and support to tribal groups in the region. He said that his experience with the tribes taught him a very important lesson:

unless you are willing to trust, and be trusted by people, life cannot go on, because a lot of what happens in life is based on trust. It’s the bottom line of life”.

There are quite a few things that have happened recently that made me also think about trust, how important it is for our lives. There is an unprecedented crisis that affects us all. Companies close, people are left unemployed; there is a lot of insecurity and uncertainty out there. Many seem to have lost their confidence in their government or even towards society as a whole. Others feel betrayed as if somehow a contract has been broken. I have heard too many speak of their lost faith in the human kind; they are our friends, our neighbors, our family.

Our lives are woven together as in a fabric, but the connections that used to make society strong now seem to make us vulnerable. What we seem to be lacking of is trust and somehow this seems to have a negative effect on everyone’s life.  It is proven for example that where trust is low, crime and corruption are high.

From a business perspective, IBM boss Thomas J. Watson notes that: “The toughest thing about the power of trust is that it’s very difficult to build and very easy to destroy.”

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Trust is valuable and needs to be fostered. Trust is the key. When you are in a relationship, if you can’t trust the person you are with, the relationship will fail. Trust involves a degree of vulnerability; People feel safe in the hands of another therefore share personal information, feelings, thoughts. It is necessary in a romantic relationship, in a relationship of a patient with a doctor, in a relationship between a customer and a company, between a citizen and his government. Trust is a silent contract; people have confidence that the other part will not act or use information shared against their interests and will fulfill a certain role.

Almost everything evolves a relationship of trust. A trivial thing like driving a car is based on trust. If I didn’t trust that the drivers of the cars coming against me would stay on their own side of the road, driving would become a very difficult and dangerous experience. A law is valid only when people trust that it is on their interest and act accordingly.

To give another example, if I was lost in a country I‘ve never been and I didn’t trust the people, I would be quite stressed and full of anxiety when asking directions or any kind of request. I would personally spend a lot of time and energy to evaluate the correctness of the information handed to me in fear of being tricked into an unknown and unpleasant situation. You’ve seen horror movies. You know how it all starts and how it ends. Can you really trust these strange people?

Yes, you guessed correctly, low trust makes you paranoid…

The simple fact is that you don’t have to get lost in a strange country with strange people to become paranoid. Just ask all those who don’t trust their government. Maybe they have a real reason.  According to recent researches, fewer Americans than ever trust their government to solve their problems. The same goes for British and Greeks  to give but a few examples of a growing global tendency.

And what happens when citizens don’t trust politicians? They seem to get drawn towards conspiracy theories. In Greece, more and more people believe in the theory of chemtrails. Paranoia, is a sign of low trust and signifies a severely damaged relationship; in the case of Greece between citizens and government.

We live in times of a crisis. These are difficult times for many that test the strength of our relationships. This is true for individuals, as it is for companies and governments. My recent observations would suggest that nowadays more than ever progression in business demands uncommon levels of trust. Buyers are more nervous than ever before. And it makes sense.

The only way to turn this situation around is by really caring for your customer. You see, the thing about trust is that you can’t fake it. And this is where actions speak louder than words. Action is the only language of trust.

In the field of business, an example of such an action that helps foster a relationship of trust is a software escrow agreement http://www.ironmountain.co.uk/services/software-escrow.

. It is signed between developers and users of software to ensure that despite what happens, in case of an uncontrolled catastrophe, due to a bankruptcy or a merger with another company, the user of the product will not be left without access to the source code that might be required for maintenance, disaster recovery or upgrades. And this can make the difference.

As Emmanuel Sumithran Gnanamanickam said, trust is vital; without it “life cannot go on, because a lot of what happens in life is based on trust. It’s the bottom line of life”. In our difficult times (which will unfortunately be with us for quite a long) this is truer than ever. In the end, “to be trusted is a greater compliment than to be loved” (George MacDonald, The Marquis of Lossie, 1877). Just think about it.

The Art of Preservation

Hollywood also needs its preservation expert

Classy photographs of Hollywood stars and old Film equipments

We live in an era when the right to joy and entertainment nearly equals other rights, such as that right to the pursuit of happiness, for instance.  Especially during the last decades, and at least in the Western world, everyone seems to be very concerned with this need, urge and desire for a little bit more entertainment. It is as if most of us are pursuing our happiness in some dream-like worlds, settings and contexts revealed and offered to us by the means of entertainment. Even if ephemeral, they do trigger our wildest imagination and inspire us, getting our energy level up, even if for a little while. It might be only natural, since , honestly speaking, not all of us people have  the resources or opportunity to go on the pursuit of happiness  for real and for granted, with many chances of getting there and also decreased risks of losing it on the way.

Given the situation, no wonder everything seems to be more pleasurable today. Did you ever take a look at Google’s offices around the world for example? If so, you must have gotten that feeling that those people in there are having fun most of the time instead of actually working hard! Or that those are the offices of the future just as well, for the sake of the health and well being of those spending most of their time in their workplace.  Indeed, it was in the 1960’s when people – citizens of this world – demanded “play” and “joy” to be universal rights. Therefore, even at work one shouldn’t be deprived of the right to play, enjoy and have some fun…

Based on the aforementioned, the world of entertainment grew till it became huge – larger than life, one might argue.  It is one of the biggest and most profitable industries worldwide. People in the U.S. or in Europe tend to ask for more and more cultural products, giving this impression that they simply can’t have enough! It’s never enough also due to the fact that technology has made things much more exciting.

Nothing is static nowadays and there is always something new around, even when you might have thought that you had had enough… Take the movie industry, for example: the introduction of 3D technology came at the moment when many viewers had already started to prefer their home cinema over the big screen. After the release of the first blockbusters in 3D, I don’t think that many would choose to watch Iron Man 3 at home! Of course, there is always this option of purchasing a 3D television set for the living room; however, it still does not equal the pleasure derived by the higher 3D technology used in a cinema hall.

Iron Mountain – Storing and Managing Entertainment assets

Talking about entertainment, I simply cannot imagine our modern lives without Hollywood. Because Hollywood, only by its name being echoed, actually, signifies the Eldorado of world entertainment!  It is there, in California, where the heart of popular entertainment is endlessly pumping. And for this heart to go on, we also need the ideal means of preserving all of those enjoyable little treasures.

This is when the specialists in safeguarding the product of our work come into the picture. Iron Mountain Entertainment Services are the world’s single largest center on film, sound, and digital preservation services. In case you were wondering what Universal Studios, Sony, Corbis, Universal Music Group and Paramount Pictures might have in common, other than producing and distributing tons of cultural products for our eyes only, well, then here is your answer: they all trust Iron Mountain’s valuable services. This leading company world-wide when it comes to data protection or information and records management among other services, hosts safely around 22 million elements produced and owned by over 1.200 media and entertainment companies.

 Video about Iron Mountain in Virginia including the Corbis Bettmann Archive File Preservation Facility.

Their services are complete and complex and include analog to digital transfer, real-time film viewing and videotape cleaning, among many other much needed services in the industry.  Not to forget their 2 petabyte (PB) online Digital Content Repository, where companies can store and retrieve their digital material! It is hosted at the now enlarged Iron Mountain’s Digital Studios in… Hollywood. Where else could they have been than in Hollywood!?

So here you have it: as long as this world is driven by information and informational material (which is what the entertainment industry is actually using and constantly producing), we will also need a preservation expert. We need someone that can guarantee to us that nothing will be lost, since we live in an era when information is crucial, but also sensitive and vulnerable.  If you have ever lost even a small movies collection that you might have gathered on your computer because of a minor error or because the system crashed, you might then know what I mean …