Hollywood also needs its preservation expert
We live in an era when the right to joy and entertainment nearly equals other rights, such as that right to the pursuit of happiness, for instance. Especially during the last decades, and at least in the Western world, everyone seems to be very concerned with this need, urge and desire for a little bit more entertainment. It is as if most of us are pursuing our happiness in some dream-like worlds, settings and contexts revealed and offered to us by the means of entertainment. Even if ephemeral, they do trigger our wildest imagination and inspire us, getting our energy level up, even if for a little while. It might be only natural, since , honestly speaking, not all of us people have the resources or opportunity to go on the pursuit of happiness for real and for granted, with many chances of getting there and also decreased risks of losing it on the way.
Given the situation, no wonder everything seems to be more pleasurable today. Did you ever take a look at Google’s offices around the world for example? If so, you must have gotten that feeling that those people in there are having fun most of the time instead of actually working hard! Or that those are the offices of the future just as well, for the sake of the health and well being of those spending most of their time in their workplace. Indeed, it was in the 1960’s when people – citizens of this world – demanded “play” and “joy” to be universal rights. Therefore, even at work one shouldn’t be deprived of the right to play, enjoy and have some fun…
Based on the aforementioned, the world of entertainment grew till it became huge – larger than life, one might argue. It is one of the biggest and most profitable industries worldwide. People in the U.S. or in Europe tend to ask for more and more cultural products, giving this impression that they simply can’t have enough! It’s never enough also due to the fact that technology has made things much more exciting.
Nothing is static nowadays and there is always something new around, even when you might have thought that you had had enough… Take the movie industry, for example: the introduction of 3D technology came at the moment when many viewers had already started to prefer their home cinema over the big screen. After the release of the first blockbusters in 3D, I don’t think that many would choose to watch Iron Man 3 at home! Of course, there is always this option of purchasing a 3D television set for the living room; however, it still does not equal the pleasure derived by the higher 3D technology used in a cinema hall.
Talking about entertainment, I simply cannot imagine our modern lives without Hollywood. Because Hollywood, only by its name being echoed, actually, signifies the Eldorado of world entertainment! It is there, in California, where the heart of popular entertainment is endlessly pumping. And for this heart to go on, we also need the ideal means of preserving all of those enjoyable little treasures.
This is when the specialists in safeguarding the product of our work come into the picture. Iron Mountain Entertainment Services are the world’s single largest center on film, sound, and digital preservation services. In case you were wondering what Universal Studios, Sony, Corbis, Universal Music Group and Paramount Pictures might have in common, other than producing and distributing tons of cultural products for our eyes only, well, then here is your answer: they all trust Iron Mountain’s valuable services. This leading company world-wide when it comes to data protection or information and records management among other services, hosts safely around 22 million elements produced and owned by over 1.200 media and entertainment companies.
Their services are complete and complex and include analog to digital transfer, real-time film viewing and videotape cleaning, among many other much needed services in the industry. Not to forget their 2 petabyte (PB) online Digital Content Repository, where companies can store and retrieve their digital material! It is hosted at the now enlarged Iron Mountain’s Digital Studios in… Hollywood. Where else could they have been than in Hollywood!?
So here you have it: as long as this world is driven by information and informational material (which is what the entertainment industry is actually using and constantly producing), we will also need a preservation expert. We need someone that can guarantee to us that nothing will be lost, since we live in an era when information is crucial, but also sensitive and vulnerable. If you have ever lost even a small movies collection that you might have gathered on your computer because of a minor error or because the system crashed, you might then know what I mean …