Big Data — An Illuminating And Timely Book

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With all the negative feeling about Big Data, thanks to the recent revelations of government spying on American citizens, it is very important to put things into perspective. To do this, we draw insights from a New York Times article that reviews a new book: “Big Data” by Viktor Mayer-Schönberger (a professor of Internet governance and regulation at the Oxford Internet Institute) and Kenneth Cukier (the data editor for The Economist)…

1. Gone are the days when people are judged just by their actions alone. A person is more likely to be judged today by the sum of their social and online interactions with people and content.

2. Correlation will give way to the “notion of causality” as people attempt to make sense of patterns that emerge from Big Data analyses.

3. Big Data helps make life easier for customers, optimize business performance, build political machines, eradicate diseases, improve governance…

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